The Food Experts Group FEG GmbH is a company with flat hierarchies, without rigid rules and with lean processes. The heart and head of our team is Patrik Jaroš, Germany's youngest star chef in 1994 and Bocuse d'Or Bronze winner in 1995.

He brings 30 years of experience from the upscale hotel industry and star gastronomy (Eckart Witzigmann's Aubergine in Munich, among others) as well as an international network to your project and is always there for you as a permanent contact person.

We also offer you this continuity through our interdisciplinary basic team: a group of creatives, F&B specialists, shop fitters, architects and interior designers, designers, marketing experts, financial experts and controllers, as well as IT professionals, where everyone can rely on the strengths of the others. That's exactly why we enjoy working together so much. And you can see that in our work!

We strengthen the team from our pool of external employees and with our cooperation partners according to the requirements of your project.

Our different projects, our openness and curiosity have led us to expand our network far beyond the culinary arts. Therefore, we work for and together with partners from the following areas:

Food Industry • Retail • Cash & Carry • Shopping Malls • Project Development • Media Houses • Communication Agencies • Automotive • Airline Catering • F&B Start Ups • Art • IT • Investors

Patrik Jaros placed on the podium in 1995 and won the bronze title. Since then he has been part of the Bocuse d'Or Winners Academy. In 2009, he took over the presidency of Bocuse d'Or Germany.


Bocuse d'Or is the world's most prestigious cooking competition with participants from 67 countries. It has since served as an international stage for culinary trends and an important indicator of innovation. An event where the opinion leaders of the gastronomic world and top chefs come together to exchange ideas and choose the most innovative and best chef in the world.

What we do

An individual approach as well as many years of experience and interdisciplinary knowledge characterise our work.

  • Development and implementation of gastronomy and hotel concepts
  • Conversion of existing individual concepts into franchisable gastronomy
  • Advice to retail and wholesale companies in the food industry
  • Location analysis and strategic gastronomy development for real estate and investment companies
  • Convenience, private label and merchandising product development
  • Cookbook production
  • Shareholdings, e.g. Etepetete Bio ( and Red Castle Group (


  • Preparation of tender documents and support in pitch and tender processes
  • Status quo and needs analysis, strategy development and recommendation for action as well as concept development and its operational implementation based on defined goals of the client
  • Process optimisation
  • Analysis of location and target group
  • Shape-up of existing hotel and catering businesses
  • Trend scouting and innovation management
  • Checking the multiplicability and expansion possibilities of gastronomy projects
  • Development of partner models and identification of investors
  • Controlling

1. location analysis

2. rough concept development

3. space planning & zoning

4. fine concept development

5. contents Design of the food & beverage menus

6. recipes, signature dishes, specials

7. technical planning and furnishing of the kitchen

8. personnel planning and personnel structure

9. business plan preparation

10. brand architecture

11. development of logo & CI

12. Interior Design

13. recommendation and selection of materials, furniture, equipment

14. recommendation and selection of suppliers

15. product sourcing

16. selection of tableware, glassware and cutlery, plating

17. test cooking of the dishes

18. calculation of the F&B assortments

19. design and wording food & beverage menus

20. training of staff in kitchen and service

21. elaboration of merchandising products

22. marketing & communication, PR and events

23. process development and implementation, manual production

24. Controlling


Assortment analysis and goal setting, brand alignment


Definition of products or product lines, brand building & product protection


Development of recipes and tastings; realisation up to series production; production monitoring & quality assurance

Market launch

Packaging design & production POS material; distribution & tastings for end consumers; organisation and implementation of trade fair appearances

  • Idea
  • Definition of contents
  • Recipes
  • Cooking
  • Food & Propstyling
  • Photography
  • Graphic design
  • Typeset
  • Editing
  • Printing
  • Digitisation and tutorials for apps and e-books

Consulting & Concept Development

LSG Sky Chefs Lounge

Renewal of the airline lounge concepts of Lufthansa and Swiss Air (Business and Senator Lounges, Senator Café Munich) incl. sourcing & introduction of F&B innovations


Modern canteen concept and tender management

METRO Properties

Modular canteen concept of the future

Metro Group

Consulting for the areas of sustainability, facility management, internal communication; lectures

Metro C&C Deutschland

Development, product scouting and launch of new premium ranges for all gastronomic target groups; roadshows

Rewe Group

Development and implementation of an innovative food concept for "Temma der Bio-Genuss Markt".

Vibro Gruppe

Revision and development of the gastronomy concepts Parsley & Fruits and Skihalle Neuss; realignment of the entire F&B offer and optimisation to increase turnover

Unibail Rodamco Westfield

Location analysis, recommendation and selection of all gastronomy concepts and arrangement of the clusters in the Überseequartier Hamburg project (Europe's largest urban development project); continuous consultation


Development of the gastronomy concepts "Elisenbrunnen", "Ratskeller" and "Postwagen" in Aachen; continuous optimisation of operational processes, further development and calculation of the food and beverage assortments, staff training, opening support

Freudenberg Immobilien

Consulting; development of a modern canteen concept

SABMiller Brands Europe (UK)

Overall concept development "Café Prague"

Althoff Hotel Collection

Concept for all gastronomic units in the Neuschwanstein hotel resort; emotionalisation of the F&B outlets, realignment of the F&B ranges and new opening of the Ameron Mountain Hotel Davos; strategic consulting for the Ameron Hotel Lucerne.

Ameron Hotels Deutschland

Repositioning and systematisation of the existing "Cantinetta" restaurant concept

Penta Hotels Deutschland

Conceptual design of all gastronomic units as a blueprint for the relaunch and expansion of the hotel brand in collaboration with Matteo Thun

Romantikhotel Hotel Orangerie

Interior design of the rooms, public areas such as lobby, reception and restaurant; planning, supplier selection, tendering and construction supervision

Manifesto Market (CZ)

Advice on expansion and sourcing of innovative gastronomy concepts

SSP Deutschland

Development of new gastronomy concepts for European airports

Autogrill S.p.A. (Spanien)

Market launch of the own franchise concept "4 Cani della Citta" in Madrid and Mallorca

Stockheim Catering

Market launch of the own franchise concept "4 Cani della Citta" at Düsseldorf Airport

Philbert & Friends

Development of a multipliable burger concept

Bitburger Konzeptfabrik

Overall concept development "Deutsches Wirtshaus"; consultation

CIR Group (Italien)

Development of the food concept for the franchise system "La Baracca" in Munich (first restaurant in Germany with digital menu)

Product development


Sky Food


Vinzenz Murr




Rewe Group


J’s Gourmet

Cookbook production

Teubner Edition

Recipes and food styling for shrimp cookbook

Dumont Monte

Cookbook production (packaging) on the themes of salmon, meat, Christmas


Truffle cookbook, Oktoberfest cookbook

Jahreszeiten Verlag

Crossover cuisine, Witzigmann's vegetable kitchen

ZabertSandmann Verlag

Recipes and food styling for snacks & drinks (Gerd Käfer & Ernst Lechthaler), Culinary journey with Hannelore Kohl


VEMAG Verlagsgesellschaft

4 cookbooks on the subject of Asian cuisine

Gräfe und Unzer

Recipes and food styling for various cookbooks by Alfons Schuhbeck


Author for Christmas baking book, countrywomen's kitchen, summer cakes, various sheet cakes, crumble cakes and fruit cakes, nothing-to-discard cookbook, cooking the standard work

Chronicle Books

Recipes and food styling for Midnight Munchies

Feierabend Verlag

Truffle Cookbook, The Diamonds of the Kitchen (Editor), Pasta Cookbook, Fish Cookbook, Meat Cookbook (Editor)

Könemann Verlag

Recipes and food styling for French specialities, Spanish specialities

Mosaik Verlag

Recipes, food styling and production organisation for Crete cookbook

Collection Rolf Heyne

Recipes, food styling and production organisation for Witzigmann's favourite recipes

We look forward to working together!

Food Experts Group FEG GmbH
Mittelstraße 12 – 14
50672 Cologne, Germany

+49 221 64 30 94 11

Instagram: foodexpertsgroup

We look forward to working together!

Food Experts Group FEG GmbH
Mittelstraße 12 – 14
50672 Cologne, Germany

+49 221 64 30 94 11

Instagram: foodexpertsgroup